Product Review -- Makeup Revolution Conceal and Define Full Coverage Concealer

I'm a pretty big fan of the Tarte Shape Tape Concealer.

It's a full coverage concealer that somehow manages to look natural and not at all cakey or dry under the eyes.

But it is $24, so it's not exactly the most budget-friendly concealer on the market.

That's why I was excited to hear that Makeup Revolution was coming out with their own answer to Shape Tape -- the Conceal and Define Full Coverage Concealer is certainly inspired by Shape Tape, though I don't personally find them to be identical.

The Conceal and Define comes in a plastic bottle with a large doe foot applicator just like Shape Tape.  I will point out that Shape Tape's container is larger, though, offering up 0.338 fluid ounces versus Conceal and Define's 0.14 fluid ounces.

Makeup Revolution Conceal and Define

In terms of formula, Conceal and Define has a thinner consistency than Shape Tape. That allows it to have a slightly lighter look and feel, but it also means that it doesn't deliver quite the same coverage as Shape Tape.

With Shape Tape, I need a single dot beneath each eye to cover the entire area. With the Conceal and Define, I typically need three dots to get the same coverage.

But that isn't necessarily a bad thing.

If you find that Shape Tape is a little too heavy for your liking, Conceal and Define is a great alternative. I haven't had any issues with creasing or fading (though I do set it, as I do with every concealer I use), so it lasts pretty much all day.

I find myself reaching for it on days when I'm going for a lighter, more natural makeup look. On days when I'm going for a more flawless look (or I've been up too late the night before binge-watching something on Netflix or Hulu), Shape Tape is still going to be my go-to.

But I certainly can't argue with Conceal and Define's price tag -- it's just $7 at Ulta.

It's also available in 18 shades, so there should be an option for a wide range of skin tones. I purchased the lightest shade, C1, which is described as a fair shade with neutral undertones, and it's a near perfect match my skin tone.

Makeup Revolution Conceal and Define in C1

Have you tried the Makeup Revolution Conceal and Define Full Coverage Concealer? Are you a fan? What's your current favorite concealer?