Thursday, March 29, 2012

Maybelline Instant Age Rewind Eraser Treatment Makeup Review

Last week in my post about the Maybelline Instant Age Rewind Eraser Treatment Concealer in Brightener, I mentioned that I bought the concealer when Maybelline was on BOGO 1/2 off at CVS.  To take advantage of the deal, I also purchased the Instant Age Rewind Eraser Treatment Makeup.

It was kind of on a lark.  I didn't expect much from the foundation, but I'd seen quite a few favorable reviews of the product so I figured it was worth a try.

And it definitely is.  Particularly if you have dry skin.
Right off the bat, I'll say that I think the foundation's claims of instantly erasing lines and creases is total bull. I don't really have lines that need erasing, but no foundation can change the texture of your skin.  A good primer can help soften the look of lines, but if you've got 'em, they're really not going anywhere without hardcore skin treatments.

Still, the Instant Age Rewind Eraser Foundation has Goji Berry and collagen in it, and while I don't think they'll drastically change the appearance of your skin, I think that it's good to have skincare ingredients in your makeup if you can.  It certainly can't hurt.

And the Instant Age Rewind Eraser Foundation also has SPF18 - and since I'm fanatical about sunscreen, it's always nice to have an extra layer in my foundation.

But let's get to the nitty-gritty - how does the foundation look and feel?

I bought it in the lightest shade - Creamy Ivory 120 - but it's a little too dark for my skin. That's not as big a deal as it might be with other foundations because the Instant Age Rewind has a thin, lightweight consistency that helps it blend in fairly easily, making the difference not as noticeable if I take a little of the foundation down my neck. Still, I think Maybelline needs to add a lighter shade(s) since this foundation is darker than the lightest shade in its other foundations like Fit Me and Dream Smooth Mousse.

Maybelline Instant Age Rewind Eraser Treatment Makeup in Creamy Ivory 120 swatch

However, I'm willing to work a little bit with this foundation to get it to work because I really like the way it looks and feels on the skin. As I mentioned, it's a thin, lightweight foundation that blends really well into the skin. It has a slightly dewy finish - maybe more like satin, actually - so it looks really natural on the skin too. Because it has a liquid-y, lightweight consistency and a dewy or satin finish, it works well on dry skin. You don't really have to worry about it getting cakey or clinging to flaky patches.  I'm not sure that it would be as good a fit for oily skin, though, because I suspect it might look a little too shiny.

As far as coverage goes, I find it to be fairly light - though you can build it up if you need a little more. Because it is a thinner foundation, it also pairs well with a fuller coverage concealer so you can just cover up the spots that need a little help and let the foundation even out the rest of your skin.

Like the Age Rewind Eraser Treatment Concealers, the foundation has a funky sponge tip applicator connected to the bottle. Personally, I don't like using the sponge to blend in the foundation - I find it to be a little too streaky. Instead, I either use the sponge to dot the foundation across my face and use a brush to buff it in or I squeeze a little up through the sponge and dip my brush into it directly to apply it to my face.

Maybelline Instant Age Rewind Treatment Makeup's Sponge Applicator

All in all, I think that this is a nice foundation if you have dry to normal skin and you're looking for lighter coverage. I think I paid $9 for it, so it's pretty reasonably priced - and if you wait for a BOGO sale on Maybelline, you can get an ever better deal.

Have you tried the Maybelline Instant Age Rewind Treatment Makeup?  Does it work for your skin?  Do you prefer lighter or fuller coverage foundations?

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